mission
We design the screens people trust to run serious things.
We’re an independent UI practice focused on high-stakes, high-friction interfaces: industrial equipment, robotics, medical devices, test rigs, automotive controls, lab instruments, custom embedded displays, and specialized desktop tools.
Most agencies chase marketing sites and mobile apps. We don’t. We work where clarity, safety, and speed of use actually matter — on the surfaces operators touch when they’re calibrating a laser, lining up a tool path, adjusting load, or clearing an alarm.
We come from medical hardware and engineering simulation software. We understand constraints: odd display resolutions, legacy frameworks, physical enclosures, regulatory requirements, real-world lighting, gloved hands, distracted users, and “don’t brick the machine” failure states. We speak design, but we also speak with engineers, firmware teams, and manufacturing.
services
HMI / Embedded UI design
Instrumentation & calibration flows
Industrial / operator dashboards
Simulation & engineering tooling UIs
Interfaces for complex technical software
Visual language & iconography
Custom control surfaces that read instantly
Design system foundations for “non-app” products